A Fortune 500 Strategy
Test the strategy
- Each of these “strategy themes” fails utterly.
- Pass. The number four is simply an identifier.
- Pass, but fail if the board has made this the rules-of-the-game constraint for him. (Could you imagine?)
- Pass. But only because the strategy themes are so high level and because they are such clichés and apply to most every business in the world.
- Is it a List?
If Wall Street accepts such a statement and the CEO buys some time, then it is useful. But if this is the CEO's actual working strategy, it is a disaster. Like the zillions of "strategies" that are like this, it could apply to any business on earth; zero uniqueness. Where are the customers? Where are the competitors? Where is anything that says something about this company's place in the world?